What brand of women's underwear is good? Popular topics and purchasing guides on the Internet in the past 10 days
Recently, discussions about women’s underwear brands have continued to heat up on social media and e-commerce platforms. Consumers not only pay attention to comfort and appearance, but also put forward higher requirements for materials, functionality and cost-effectiveness. This article will combine the hot content of the entire Internet in the past 10 days, compile a structured data report for you, and recommend currently popular underwear brands.
1. Top 5 popular underwear brands in the past 10 days (data source: e-commerce platform sales + social platform discussions)
| Ranking | Brand | Popular products | core selling point | price range |
|---|---|---|---|---|
| 1 | Ubras | No size tank top bra | No steel ring, comfortable and no feeling | 150-300 yuan |
| 2 | NEIWAI | Cloud traceless series | Zero pressure memory foam | 200-400 yuan |
| 3 | Wacoal | Glossy push-up bra | Japanese tailoring, strong support | 300-600 yuan |
| 4 | Victoria's Secret | Lace sexy style | Design sense, celebrity style | 200-800 yuan |
| 5 | Bananain | Liangpi non-sense underwear | Breathable cooling technology | 100-250 yuan |
2. The three purchasing dimensions that consumers are most concerned about
According to popular discussions on Weibo, Xiaohongshu and other platforms, the three major dimensions that women pay most attention to when purchasing underwear are as follows:
| Dimensions | Proportion | Represents comment keywords |
|---|---|---|
| comfort | 45% | "No steel ring", "no meat tightening" and "breathable" |
| Functional | 30% | "Shockproof for sports", "Special for breastfeeding", "Gathering" |
| Appearance design | 25% | "Lace" "Morandi color" "French retro" |
3. Expert advice: How to choose a brand according to your needs?
1.Pursue daily comfort:Domestic emerging brands such as Ubras and Waiwai focus on "size-free" designs, suitable for home or commuting;
2.Need professional support:International brands such as Wacoal and Triumph are more professional in terms of support and cup design;
3.Focus on cost performance:The 100-yuan products from Jiao Nei and Miiow combine technical fabrics with basic functions;
4.Special scene requirements:Sports bras such as Lorna Jane or Decathlon are recommended, and Medela is an option during breastfeeding.
4. Guide to Avoiding Pitfalls: Recent Consumer Complaint Hotspots
Data from the Black Cat Complaint Platform shows that complaints about underwear in the past 10 days have mainly focused on:
5. Summary: Underwear consumption trends in 2024
Taken together,"Comfort Technology"with"Scene Segmentation"become a core trend. Consumers are more willing to pay for innovative designs such as "sensorless wear" and "temperature control fabrics". At the same time, the demand for special underwear for sports, sleeping and other scenarios has increased significantly. It is recommended to give priority to brands that have physical stores where you can try them on, or refer to the detailed size chart on the e-commerce platform.
(Note: The statistical period of the data in this article is from X month X day to X month X day, 2024)
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