Why do you use "Green Horse Thief" now? ——Analysis of hot topics across the Internet in the past 10 days
Recently, the term "green horse thief" suddenly flooded social media and became the focus of heated discussions across the Internet. What social emotions or cultural trends are reflected behind this phenomenon? This article will reveal the ins and outs of this topic through structured data and analysis.
1. Overview of hot topic data on the entire network in the past 10 days
| Ranking | keywords | Search volume (10,000) | Main platform |
|---|---|---|---|
| 1 | green horse thief | 1250 | Weibo, Douyin, Bilibili |
| 2 | AI painting | 890 | Xiaohongshu, Zhihu |
| 3 | world cup predictions | 760 | Douyin, Hupu |
| 4 | High temperature warning | 680 | Weibo, headlines |
2. What is the "Green Horse Thief"?
"Green Horse Thief" originally originated from a player meme of a popular mobile game, referring to the fast-moving NPC enemies in the game who wear green armor. Because players frequently encounter such enemies and are easily "sneak-attacked" by them, they are nicknamed "thieves". The term became popular after being re-created on the short video platform, and has derived the following communication paths:
| stage | form of communication | typical content |
|---|---|---|
| 1.0 | Game original story | Player complaints video |
| 2.0 | Emoticons | Green horse head + "Observe in the dark" text |
| 3.0 | reality transplant | Netizens turned health codes, shared bicycles, etc. into green horse heads |
3. Three major reasons behind screen swiping
1.collective memory trigger: Green has been strongly associated with health codes in epidemic prevention in recent years, and netizens have released their emotions by deconstructing serious symbols.
2.meme propagation properties: This meme has the characteristics of being visually eye-catching (high saturation of green) and easy to adapt (everything can be "greened").
3.Platform algorithm boost: The playback volume of Douyin’s #GreenhorseThieve topic increased 12 times in 7 days, and the average completion rate of related videos on Station B reached 78%.
| platform | Number of related videos | Number of interactions (10,000) |
|---|---|---|
| Tik Tok | 42,000 | 3200 |
| Station B | 18,000 | 950 |
| 120,000 | 4100 |
4. Social psychological observation
This phenomenon is essentially an irony of "labeled survival" - when various "green signs" such as health codes, KPI progress bars, and membership levels in life become the criteria for judging, netizens use joking methods to dispel their authority. A professor of sociology at a university commented: “The popularity of ‘Green Horse Thief’ is a typical example of Generation Z using humor to fight anxiety.”
5. Forecast of future trends
According to the heat attenuation model, the life cycle of this meme is about 15-20 days, but it may leave two long-term effects:
1. Green IP development: A manufacturer has applied for the "Green Horse Thief" image trademark
2. Meme Creation Methodology: Verified the communication formula of “concreteness + harmlessness of negative emotions”
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