How to do business abroad: Hot global trends and practical guide
As globalization accelerates, more and more Chinese companies are beginning to explore overseas markets. This article will combine the hot topics across the Internet in the past 10 days to sort out the key data and practical paths for overseas business in 2023.
1. Hot global business trends (data in the past 10 days)
| Popular areas | growth areas | annual growth rate | Investment threshold |
|---|---|---|---|
| Cross-border e-commerce | Southeast Asia/Middle East | 35-42% | 100,000-500,000 RMB |
| New energy equipment | Europe/Latin America | 28% | 1 million + RMB |
| smart home | North America/Japan and South Korea | 25% | 500,000-2 million RMB |
| medical health | Africa/Middle East | 40% | 300,000-1 million RMB |
2. Key steps for doing business overseas
1.market research: Analyze demand trends in target countries through tools such as Google Trends and Statista, focusing on product categories whose search volume has increased by more than 20% in the past six months.
2.Compliance preparation: Registration requirements vary significantly between countries/regions:
| nation | Company registration time | Minimum registered capital | special request |
|---|---|---|---|
| USA | 3-7 working days | none | Need to register EIN tax number |
| Germany | 2-4 weeks | 25,000 euros | Notarization of company articles of association is required |
| Singapore | 1-3 working days | 1 SGD | Requires local directors |
3.Localized operations: According to TikTok’s latest overseas user report, content localization can increase conversion rates by 300%. Key points to note:
- Language localization (not limited to text translation)
- Payment method adaptation (for example, the Middle East needs to support Cash on Delivery)
- Avoidance of cultural taboos (for example, in Southeast Asia, you need to pay attention to the use of religious symbols)
3. Key points of risk prevention
According to recent big data on foreign trade disputes:
| Risk type | High incidence areas | Precautions |
|---|---|---|
| exchange rate fluctuations | emerging markets | Use FX hedging tools |
| Payment in arrears | South America/Africa | Requires 30% advance payment |
| Policy changes | Southeast Asia | Buy political risk insurance |
4. References to successful cases
1. A Shenzhen 3C accessories merchant achieved monthly sales of US$2 million in the Southeast Asian market in 6 months through the combination of Shopify and TikTok. The key strategies include:
- Use TikTok influencer marketing (ROI reaches 1:5.7)
- Local warehouse stocking (logistics time shortened from 15 days to 3 days)
2. Zhejiang textile companies accepted orders through Alibaba.com and built joint venture factories in Türkiye to avoid EU anti-dumping duties and increase profit margins by 18%.
5. Recommended essential tools
| Tool type | Recommended tools | Annual fee reference |
|---|---|---|
| market analysis | Google Market Finder | free |
| Cross-border payment | Payoneer/TransferWise | 1-2% handling fee |
| Logistics tracking | 17Track | Free basic version |
Doing business overseas requires decision-making based on big data analysis, but it also requires on-site inspections and accumulation of local resources. It is recommended to give priority to countries with well-established Chinese communities (such as Malaysia and Canada) in the early stage, use 3-6 months to establish a local network, and then gradually expand the scale of operations.
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