What’s wrong with Ele.me? ——In-depth analysis of hot events in the past 10 days
Recently, the food delivery platform Ele.me has caused heated discussions across the Internet due to a series of incidents. From system failures to discount disputes to riders’ rights issues, Ele.me has frequently been on the hot searches. This article will use structured data to sort out the hot content of the past 10 days and provide an in-depth analysis of the current challenges faced by Ele.me.
1. Inventory of hot search events in Ele.me in the past 10 days
| date | event type | Hot search ranking | Reading volume |
|---|---|---|---|
| 2023-11-05 | System crashes on a large scale | TOP3 | 120 million |
| 2023-11-07 | Member red envelopes shrink | TOP5 | 89 million |
| 2023-11-09 | Riders strike in protest | TOP2 | 150 million |
| 2023-11-12 | food safety issues | TOP8 | 65 million |
2. Analysis of core issues
1.Frequent technical failures: A large-scale system crash on November 5 prevented users in many places across the country from placing orders. The APP showed "network desertion" and related complaints surged by 300% in a single day.
2.Disputes over user rights: A large number of users reported that the amount of member red envelopes has been reduced from the original 15-20 yuan to 5-8 yuan, and the usage threshold has been increased. The following table shows a comparison of red envelope policies in the past three months:
| time | Red envelope amount | Threshold of use | Validity period |
|---|---|---|---|
| August | 15-20 yuan | Available for orders over 30 yuan | 7 days |
| November | 5-8 yuan | Available for orders over NT$50 | 3 days |
3.Conflict among delivery staff intensifies: Riders in many places protested due to unit price reductions. Comparative data on the average daily income of riders in a second-tier city shows:
| time period | average order price | Average daily order quantity | Estimated revenue |
|---|---|---|---|
| September | 6.5 yuan | 35 orders | 227.5 yuan |
| November | 5.2 yuan | 40 orders | 208 yuan |
3. User feedback data
According to the Black Cat Complaint Platform, the number of complaints about Ele.me in the past 10 days reached 4,876. The main types are distributed as follows:
| Complaint type | quantity | Proportion |
|---|---|---|
| Promotional issues | 1892 | 38.8% |
| Delivery service issues | 1245 | 25.5% |
| System failure | 876 | 18% |
| food safety | 863 | 17.7% |
4. Industry Impact Analysis
This incident has had a chain reaction on the industry:
1. Competitor Meituan Waimai’s new user registrations increased by 23% month-on-month in the past week;
2. Douyin’s order volume increased by 15% in affected cities;
3. Capital market reaction: The stock price of Alibaba, the parent company of Ele.me, fell by 2.3% in three days.
5. Future Outlook
Ele.me needs to improve the following aspects as soon as possible: technical system stability, rider rights protection mechanism, user subsidy policy transparency, etc. Industry insiders pointed out that the food delivery industry has entered the stage of stock competition, and platforms need to balance the interests of users, riders and merchants in order to achieve sustainable development.
This incident also reflects the common challenges faced by the Internet platform economy: how to protect the reasonable rights and interests of all participants while pursuing benefits will become a core issue that platform companies must solve.
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