What does the Dragon Boat Festival company issue? Popular welfare inventory on the entire network in 2024
As the Dragon Boat Festival approaches, the welfare of corporate employees has once again become a hot topic. According to the public opinion monitoring data of the entire network in the past 10 days (June 1-June 10, 2024), the number of discussions on "Dragon Boat Festival Company Welfare" increased by 23% year-on-year, among which "creative gifts" and "practical welfare" became the keywords. The following are structured data analysis and popular solutions:
1. Top 5 corporate welfare hot search lists for Dragon Boat Festival in 2024
| Ranking | Benefit Type | Hot search index | Representative Enterprise Case |
|---|---|---|---|
| 1 | Custom gift box | 987,000 | Jointly-branded Zongzi Gift Box from Internet Factory |
| 2 | Cash red envelope | 852,000 | The per capita price of the financial industry is RMB 500-800 |
| 3 | Holiday combination | 764,000 | Manufacturing industry's "Dragon Boat Festival + Rest" 5-day vacation |
| 4 | Health care | 639,000 | Physical examination package + Chinese medicine sachet |
| 5 | Smart Gifts | 521,000 | Technology companies issue AI office suits |
2. Analysis of innovative welfare plans
1.Cultural experience package: The leading e-commerce companies have launched the "Intangible Cultural Heritage Handmade + Zongzi DIY" combination, with 12 million views on related topics, which not only inherits traditional culture but also enhances team cohesion.
2.Green travel gift bag: New energy vehicle companies issued environmentally friendly suits including charging cards and shared bicycle annual cards, which meet the preferences of Generation Z employees. They ranked third in the Weibo topic #The Most Want Dragon Boat Festival Welfare#.
3.Pet-friendly benefits: Internet companies customized pet rice dumplings and toiletry coupons for employees of "tee shovelers", and received 23,000 likes on Xiaohongshu, and the satisfaction of young employees increased by 40%.
3. Research data on real employee needs
| Requirement Category | Percentage of post-90s | Percentage of post-80s | Percentage of post-70s |
|---|---|---|---|
| Cash subsidy | 68% | 72% | 65% |
| Practical Gifts | 55% | 63% | 78% |
| Flexible holidays | 82% | 59% | 41% |
| Health Management | 47% | 61% | 73% |
4. Reference for enterprise procurement costs
| Budget rating | Suggested plan | Per capita cost | Applicable to enterprise size |
|---|---|---|---|
| Economical | Zongzi + salted duck egg combination | RMB 50-80 | Less than 100 people |
| Standard type | Customized gift box + 200 yuan shopping card | RMB 200-300 | Within 500 people |
| High-end model | Smart devices + paid vacation | 500 yuan+ | Listed companies/state-owned enterprises |
5. Special reminder from lawyers
1. Pay attention to the provisions of the Personal Income Tax Law on the issuance of welfare, and the part of cash red envelopes exceeding 800 yuan must be taxed.
2. Food gifts must check the qualifications of suppliers. Last year, a certain enterprise caused disputes due to the shelf life of zongzi were on the hot list.
3. Holiday adjustments must comply with labor laws. The "using annual leave to deduct Dragon Boat Festival" plan for a company that has been hotly discussed on the Internet has been proven to be in violation of the rules.
Judging from the data, modern employees are looking forward to it more"Practical Value + Emotional Resonance"welfare combination. It is recommended that enterprises combine industry characteristics and refer to innovative models such as Huawei's "Dragon Boat Festival Cultural Week" and ByteDance's "Welfare Self-Selected Platform" to make traditional holiday welfare truly a plus for talent incentives.
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